[ART OF FOOTBALL] Live Client Brief.

ONGOING LIVE BRIEF x [AOF] - Sneak peak...

For this brief we have been given the task to work as a team to help improve AOF's female demographic with the women's world cup coming up later this year. With football being a very male dominated sport, this brief challenges our idea generation techniques to come up with a unique and captivating way for AOF to spark more interest in female consumers.

Our primary outcome is going to be a look book styling campaign aimed towards gen z current trends and will encourage female consumers to incorporate AOF's garments into their everyday wardrobe and feel like they can identify with AOF and Football in general despite not necessarily being a 'die-hard' fan.

Imagery from our photoshoot and mock ups of how the look book will visualise.