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Once Upon A Jewel - fashion film x All We Are.
Project type
Film
Date
March 2022
Location
Nottingham
Role
Camera Operator and Post-production Editor.
Once Upon A Jewel
A fashion film in collaboration with All We Are jewelry.
Summary of the brief:
We want to focus on embodying a carefree, positive attitude on life for All We Are's AW22 collection. The 'yolo economy' has emerged post-pandemic, referring to consumers who have a 'you only live once' perspective, prioritising living in the moment and having fun (Roose 2021). This could be embodied through contagious laughter among friends, letting your hair down with a delicious cocktail, or scheduling a spontaneous trip away.
Requirements:
• Jewellery should be the hero of the visual story.
• Capture All We Are’s ethos of ‘inclusivity, kindness and fun’.
• Use Quentin Tarantino’s iconic film ‘Kill Bill’ as an influence in the cinemaphotography of our fashion film.
The Big Idea: Capture the connection between the consumer & their jewelry to symbolise the power they have over their narrative and to encourage a more optimistic mindset
